- Designed founding AI-powered iOS keyboard app enabling cross-app extensibility
- Led product design across 7 verticals, launched 2 new products, 5 major features, design system overhaul, kicked off a brand refresh, and helped set vision & strategy
- Launched BitGo's end-to-end "retail" product and onboarding that improved conversion by 50%, drove a 4% deposit rate on first login, and reduced related CS tickets by 95%
- Launched Enterprise Admin Console, reduced eng team overhead & CS tickets by 77%
- Architected "Go Network" product allowing instant digital asset allocation, trading & settlement through Qualified Custody and FDIC insured Omnibus Accounts
- Concepted & launched an AI powered prompt-to-app builder using ChatGPT LLM which pivoted company to be AI-first and led to acquisition by Salesforce (now Agentforce)
- Designed data-state feature and versioning, allowing users to QA test app instances
- Modernized Figma libraries & design system to improve WCAG accessibility, design velocity and craft while enabling greater product scale and B2B2C white–labeling
- Built & scaled an agency-style design studio from 0→11 product & brand designers
- Launched 8 products, 13 brands, and hosted 4 major events across DeFi, NFT, crypto, and DAO tools, in less than 12 months
- Worked with product partners on web3 initiatives (zkSync, Game7, Sozu House, Mantle, $CAR) and produced events at NFT NYC, Art Basel, and a SXSW panel: design for web3
- First design hire, built Dfinity's design team across product, brand, and partner experiences, launched Internet Computer (ICP) and tools used by 2M+ users & devs
- Designed governance, token management, API and dev tools for the ICP ecosystem
- Created multiple sub brands such as Motoko, InternetComputer.org, & The Reboot
- Supported ecosystem and partner product/brand design (DSCVR.one, OpenChat, etc)
- Streamlined required loan application length by 80%, reducing overall time-to-apply
- Reduced time-to-decision from 72 hours to under 24 hours
- Navigated archaic financial aid product APIs while product managing engineering team
- Led 20+ person co-located design org (designers & design managers) in fast–paced product agency, providing hands-on craft, direction, & talent development
- Revamped pitch strategy and design ops, increasing win rate by 40% and cutting delivery time by 20%
- Led product proposals and worked with client C-Suite teams and entrepreneurs for entities such as Blackrock, Qatar, goop, Sweetgreen, Matthews, McKinsey, etc
- Directed all design and creative across five products, brand, growth, user research, quality assurance, marketing, and freelance photography network
- Scaled platform to 1.6M users and 50k listed cars across 10 major markets
- Led creative for partner programs with Uber, Toyota, Samsung, Audi, & Apple
- Designed first-in-industry Instant Rentals product, becoming 90% of business in three months, eventually pivoting company to instant-only rentals
- Overhauled check-out experience with cross-platform fraud check, reducing vehicle theft & damage by 80% & dropping owner churn by 28%
- Lead all design on cross-functional suite of internal support and fleet management tools to track support calls, users, cars, and rentals
- Built and led team of designers focusing on product, brand, and marketing projects
- Established new clients, translated client needs, and project managed work
Clients: Artist Works, BrewLab, Burning Man, Cabulous (Flywheel), Chomp (Apple), ClientShow, Clixtr & PicBounce (RadiumOne), CNET Networks MP3.com / GameSpot.com / TV.com, Design Media, Farallon Construction, Friendster, Getaround, IT'S-IT Ice Cream, Pabst Blue Ribbon, PlaceWidget, The Body Shop
- Built version one of desktop, mobile, and web messaging client
Agencies: Agency.com (TBWA), Attik (Dentsu), Avenue A Razorfish (Sapient), Eleven, IDEO, McCann Erickson (Interpublic Group), Modem Media (Publicis), Ogilvy & Mather (WPP), Organic (BBDO), Punchcut, Swirl, Y&R (WPP)
Clients: Adobe, Apple, Bank of America, California State, Chase, Disney, eBay, FontFont, Genentech, HP, Lexxar, Microsoft, Motorola, Shopping.com, Sprint, TiVo, UCSF, Wells Fargo