Alexander Berkeley Lambert

Design leader who shipped one of the first generative AI product builders, a prompt-to-app tool that pivoted Airkit to AI-first and led to its acquisition by Salesforce (now Agentforce). 21 years in product design, 14 leading teams of up to 20. I've built 0→1 products that scaled to millions of users, won TechCrunch Disrupt, and landed in Apple and Samsung keynotes. Currently building AI and design tools while consulting early stage startups.

Dylibso
AI-driven app extensibility platform for mobile
Founding Designer Oakland, CA · 09.2025–11.2025
  • Designed founding AI-powered iOS keyboard app enabling cross-app extensibility

BitGo
Leader in digital asset solutions, supporting 1,500+ institutions & platforms in 50 countries
Director of Design Palo Alto, CA · 7.2023–8.2024
  • Led product design across 7 verticals, launched 2 new products, 5 major features, design system overhaul, kicked off a brand refresh, and helped set vision & strategy
  • Launched BitGo's end-to-end "retail" product and onboarding that improved conversion by 50%, drove a 4% deposit rate on first login, and reduced related CS tickets by 95%
  • Launched Enterprise Admin Console, reduced eng team overhead & CS tickets by 77%
  • Architected "Go Network" product allowing instant digital asset allocation, trading & settlement through Qualified Custody and FDIC insured Omnibus Accounts

Airkit
Low–code platform for building AI–powered customer service agents
Head of Design Redwood City, CA · 8.2022–4.2023
  • Concepted & launched an AI powered prompt-to-app builder using ChatGPT LLM which pivoted company to be AI-first and led to acquisition by Salesforce (now Agentforce)
  • Designed data-state feature and versioning, allowing users to QA test app instances
  • Modernized Figma libraries & design system to improve WCAG accessibility, design velocity and craft while enabling greater product scale and B2B2C white–labeling

Windranger
Web3 product agency supporting builders & entrepreneurs in BitDAO/Mantle ecosystem
Head of Design Remote · 7.2021–7.2022
  • Built & scaled an agency-style design studio from 0→11 product & brand designers
  • Launched 8 products, 13 brands, and hosted 4 major events across DeFi, NFT, crypto, and DAO tools, in less than 12 months
  • Worked with product partners on web3 initiatives (zkSync, Game7, Sozu House, Mantle, $CAR) and produced events at NFT NYC, Art Basel, and a SXSW panel: design for web3

Dfinity
Creator of Internet Computer (ICP), a decentralized network for hosting full–stack apps
Product Design Manager Remote · 3.2020–6.2021
  • First design hire, built Dfinity's design team across product, brand, and partner experiences, launched Internet Computer (ICP) and tools used by 2M+ users & devs
  • Designed governance, token management, API and dev tools for the ICP ecosystem
  • Created multiple sub brands such as Motoko, InternetComputer.org, & The Reboot
  • Supported ecosystem and partner product/brand design (DSCVR.one, OpenChat, etc)

SIXUP
Machine learning student lending platform for high-achieving, low-income students
Head of Product & Design San Francisco, CA · 10.2019–2.2020
  • Streamlined required loan application length by 80%, reducing overall time-to-apply
  • Reduced time-to-decision from 72 hours to under 24 hours
  • Navigated archaic financial aid product APIs while product managing engineering team

Originate
Global digital transformation & product innovation design & development agency
Director of Design San Francisco, CA · 6.2018–7.2019
  • Led 20+ person co-located design org (designers & design managers) in fast–paced product agency, providing hands-on craft, direction, & talent development
  • Revamped pitch strategy and design ops, increasing win rate by 40% and cutting delivery time by 20%
  • Led product proposals and worked with client C-Suite teams and entrepreneurs for entities such as Blackrock, Qatar, goop, Sweetgreen, Matthews, McKinsey, etc

Getaround
Peer–to–peer carsharing marketplace connecting renters to cars via proprietary hardware
Head of Design San Francisco, CA · 7.2013–8.2017
  • Directed all design and creative across five products, brand, growth, user research, quality assurance, marketing, and freelance photography network
  • Scaled platform to 1.6M users and 50k listed cars across 10 major markets
  • Led creative for partner programs with Uber, Toyota, Samsung, Audi, & Apple
Product Design Manager San Francisco, CA · 6.2011–7.2013
  • Designed first-in-industry Instant Rentals product, becoming 90% of business in three months, eventually pivoting company to instant-only rentals
  • Overhauled check-out experience with cross-platform fraud check, reducing vehicle theft & damage by 80% & dropping owner churn by 28%
  • Lead all design on cross-functional suite of internal support and fleet management tools to track support calls, users, cars, and rentals

nü · design studio
Brand & product design studio focused on startups & new apps
Founder / Principal Designer San Francisco, CA · 2008–2011
  • Built and led team of designers focusing on product, brand, and marketing projects
  • Established new clients, translated client needs, and project managed work

Clients: Artist Works, BrewLab, Burning Man, Cabulous (Flywheel), Chomp (Apple), ClientShow, Clixtr & PicBounce (RadiumOne), CNET Networks MP3.com / GameSpot.com / TV.com, Design Media, Farallon Construction, Friendster, Getaround, IT'S-IT Ice Cream, Pabst Blue Ribbon, PlaceWidget, The Body Shop


3Jam
Reply-all SMS and SMS-over-IP messaging app
Product Design Manager San Francisco, CA · 2008
  • Built version one of desktop, mobile, and web messaging client

Freelance
Art Director San Francisco, CA · 2004–2008

Agencies: Agency.com (TBWA), Attik (Dentsu), Avenue A Razorfish (Sapient), Eleven, IDEO, McCann Erickson (Interpublic Group), Modem Media (Publicis), Ogilvy & Mather (WPP), Organic (BBDO), Punchcut, Swirl, Y&R (WPP)

Clients: Adobe, Apple, Bank of America, California State, Chase, Disney, eBay, FontFont, Genentech, HP, Lexxar, Microsoft, Motorola, Shopping.com, Sprint, TiVo, UCSF, Wells Fargo