Alexander
Berkeley
Lambert

Leveraging over 20 years of experience, I build teams and products that connect people to emerging technology through design. I specialize in novel product design, from research to concept to actualization. In addition, I craft brand stories that help bring new companies and products to market.

I've demonstrated my passion for unraveling complex opportunities in new technology spaces by helping many startups achieve industry firsts.
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In the past I have worked on products that have leveraged emerging technologies such as bluetooth, GPS, NFC, artificial intelligence, machine learning, augmented reality, TXT-over-IP, blockchain, digital assets, decentralized computing, and NFTs while having meaningful impacts across finance, transportation, mobility, education, real estate, e-commerce, software development, decentralized autonomous organizations, and entertainment industries.

I was brought into BitGo, one of the worlds largest and most trusted digital asset custodians, as Director of Design to help modernize the product experience and streamline the design process. While there I created structure and support to empower the design team to take big swings, innovate quicker, and ultimately leverage design to bring more value to our customers and the business.

I led Airkit's design team, building one of the world's first cloud based, low-code product development platforms to leverage AI. While there I empowered the design to define features and explore new opportunities. I also modernized our Figma design system and while coordinating with the engineering to speed our update process.

Case Study: Streamlining Airkit's design system →

Windranger is a Web3 product lab supporting BitDAO and DAO ecosystems by building blockchain based tools, spinning up sub-DAOs (startups), and proof-of-concepts to explore the DAO model. As first employee, I built our design process and discipline from the ground up, hired over eleven designers across product and marketing, and helped manage resources across eight products and thirteen go-to-market projects and brands.

DFINITY built The Internet Computer — a new technology stack that reinvents the internet as a decentralized, blockchain-based "computer" to host software and internet services. As the first designer I created the company’s design discipline, built the design team, launched many Web3 and engineering focused products, established supporting brands, and helped launch the Internet Computer platform.

Sixup is a startup on a mission to help high achieving, low income students reach their college dreams through academic linked loans. As Head of Product & Design I established best practices and platforms across product, design, engineering, and operations while streamlining the application process.

I led Originate's design team helping build innovative products and services for a range of clients across finance, real estate, education, and e-commerce industries leveraging innovative technologies such as artificial intelligence, machine learning, blockchain, and virtual reality. Through workshops, "origin sprints", and collaborative product development, I helped foster a culture of innovation and design thinking internally and externally with our partners.

Expa is an innovation lab and VC where I advised a handful of portfolio companies through design, product, and creative leadership guidance.

My Getaround career kicked off by winning TechCrunch Disrupt in 2011 with our revolutionary peer-to-peer carsharing platform and mobile app. Over my seven year tenure we launched four products in ten markets to over 500,000 users. As design leader at Getaround I built and led the creative team of six brand and product designers, copy writer, and media manager.

In 2008 Friendster challenged me to lead the visual redesign of the platform to focus on Asian markets. Friendster sold the year after the redesign launch to MOL Global, a South East Asia payment platform.

My initial in-house startup experience was at 3Jam in 2008, building the world's first reply-all SMS messaging platform for web, desktop, and mobile.

Other great companies I've worked with:

Some words to design by:

"Design is not just what it looks like and feels like. Design is how it works."
– Steve Jobs

"Measure twice, cut once."
– Wood worker’s proverb

"Design is the silent ambassador of your brand."
– Paul Rand

"...the role of the architect, or the designer, is that of a very good, thoughtful host, all of whose energy goes into trying to anticipate the needs of his guests—those who enter the building and use the objects in it. We decided that this was an essential ingredient in the design of a building or a useful object."
– Charles Eames