Alexander
Berkeley
Lambert

I'm a product & design leader helping companies transform disruptive technology into impactful experiences.

I’m a design leader with 20+ years of experience building teams, products, and experiences that connect people to emerging technologies through award-winning design.

I specialize in defining product vision and transforming complex ideas into intuitive, market defining experiences, guiding products from research and concept to launch.

I’ve helped startups achieve industry firsts by designing products powered by artificial intejlegnce, blockchain, decentralized computing, and more.

My work spans finance, mobility, e-commerce, software development, and beyond. Whether crafting novel interfaces, scaling design teams, or shaping product stories, I thrive at the intersection of innovation and user-driven design.

As Director of Design at BitGo, one of the world's largest and most trusted digital asset custodians, I was brought in to modernize the product experience and streamline the design process.

I established structure and support that empowered the design team to take bold risks, innovate faster, and deliver greater value to both customers and the business.

During my time there, I helped launch BitGo’s Retail experience, a new Admin Console, and initiated the brand refresh, among many other features and services.

Product Case Study:
‍Preparing for BitGo Retail →

Operations Case Study:
‍Accelerating Design at BitGo →

I led Airkit's design team in building one of the first cloud-based, low-code product development platforms to leverage AI. My work spearheading AI integration played a key role in Airkit's pivot to an AI-focused strategy, ultimately leading to its acquisition by Salesforce.

During my time there, I empowered the design team to shape features and explore new product opportunities. I also modernized the Figma design system and collaborated with engineering to streamline the update process.

Design System Case Study:
Streamlining Airkit's Library →

Windranger is a Web3 product lab supporting BitDAO and DAO ecosystems by developing blockchain-based tools, launching sub-DAOs (startups), and creating proof-of-concepts to explore the DAO model.

As the first employee, I built the design process and discipline from the ground up, hired over eleven designers across product and marketing, and managed resources across eight products and thirteen go-to-market projects and brands.

I organized a Web3-focused design panel at SXSW to help designers navigate and break into the blockchain space.

DFINITY developed The Internet Computer, a decentralized, blockchain-based technology stack that reimagines the internet as a global computing platform for hosting software and services.

As the first designer, I established the company’s design discipline, built the design team, launched Web3 and engineering-focused products, developed supporting brands, and contributed to the launch of the Internet Computer platform.

Sixup was a startup dedicated to helping high-achieving, low-income students achieve their college dreams through academically linked loans.

As Head of Product & Design, I implemented best practices and platforms across product, design, engineering, and operations while streamlining the application process and managing a team of remote engineers.

I led Originate's design team, creating innovative products and services for clients across finance, real estate, education, and e-commerce.

Leveraging technologies like AI, machine learning, blockchain, and virtual reality, we delivered cutting-edge solutions. Through workshops, 'Origin Sprints,' and collaborative product development, I helped cultivate a culture of innovation and design thinking both internally and with our partners.

Expa is an innovation lab and VC firm where I advised portfolio companies on design, product strategy, and creative leadership.

My Getaround journey began with winning TechCrunch Disrupt in 2011 with our groundbreaking peer-to-peer carsharing platform and mobile app.
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Over my seven-year tenure, we launched four products across ten markets, reaching over 500,000 users.

As a design leader, I built and led a creative team of six brand and product designers, a copywriter, and a media manager.

In 2008 Friendster contracted me to lead the visual redesign of the social media platform to focus on Asian markets. Friendster sold a year later to MOL Global, a South East Asia payment platform.

My initial in-house startup experience was at 3Jam in 2008, building the world's first reply-all SMS messaging platform for web, desktop, and mobile.

Other great companies I've worked with:

Some words to design by:

"Design is not just what it looks like and feels like. Design is how it works."
– Steve Jobs

"Measure twice, cut once."
– Wood worker’s proverb

"Design is the silent ambassador of your brand."
– Paul Rand

"...the role of the architect, or the designer, is that of a very good, thoughtful host, all of whose energy goes into trying to anticipate the needs of his guests—those who enter the building and use the objects in it. We decided that this was an essential ingredient in the design of a building or a useful object."
– Charles Eames