I'm a design leader who transforms disruptive technology into intuitive, impactful experiences.
Over the past two decades, I've launched dozens of 0→1 products, led teams of 20+, and helped companies grow across AI, Web3, finance, transportation, and SaaS.
Lately, I've been exploring the intersection of AI, code, and design—tools that are reshaping how we create and build.
I'm driven by a deep passion for connecting people to what's next through thoughtful design.
Outside of work, I'm often out in nature, scuba diving, snowboarding, or bringing people together through events, DJing, and cooking.
As Director of Design at BitGo, one of the world's largest and most trusted digital asset custodians, I modernized the product experience and streamlined the design process. While there I established structure and support that empowered the design team to take bold risks, innovate faster, and deliver greater value to both customers and the business.
As a hands-on leader, I helped launch 5 major products including a new BitGo Retail experience, an Enterprise Admin Console, overhauled the design system, and initiated the brand refresh, among many other features and services. These products reduced customer service related tickets by as much as 95%, generated new retail revenue streams, and increased NPS by 20%.
I led Airkit's design team in building one of the first cloud-based, low-code product development platforms to leverage AI. My work spearheading AI integration reduced the app building process by as much as 7000% and played a key role in Airkit's pivot to an AI-focused business strategy, ultimately leading to its acquisition by Salesforce.
While at Airkit, I empowered the design team to shape features and explore new product opportunities. I worked directly on key features that removed friction, while adding functionality to Airkit Design Studio such as version control, 3rd party white-labeling, data instances, and QA features.
I modernized the Figma design library by utilizing variants and other Figma best practices while collaborating with engineering to streamline the design system update process.
Windranger is a Web3 product lab supporting BitDAO and DAO ecosystems by developing blockchain-based tools, launching sub-DAOs (startups), and creating proof-of-concepts to explore the DAO model.
As the first employee, I built the design process and discipline from the ground up, hired over 11 designers across product and marketing, and managed resources across 8 products and 13 go-to-market projects and brands in under 12 months.
I organized Web3-focused events such as a design panel at SXSW to help designers navigate and break into the blockchain space.
DFINITY developed The Internet Computer, a decentralized, blockchain technology stack that reimagines the internet as a decentralized global computing platform for hosting software and services.
As the first designer, I established the design discipline and built the design team from the ground up, shifting the culture to embrace design. I worked directly on Web3 and engineering-focused products such as a blockchain based IDE (integrated development environment) called Motoko Playground and proof of concepts dApps to showcase the power of the platform.
To accelerate the ecosystem, I advised platform based startups like DSCVR and distrikt on their first products and brands. I designed supporting brands such as The Reboot, Motoko, and InternetComputer.org while contributing to marketing the launch of the Internet Computer platform, now used by over 2.7 million users and 800+ developers.
Sixup was pre-series A startup dedicated to helping high-achieving, low-income students achieve their college dreams through academically linked loans automated by LLMs.
Working with a team of remote developers, as Head of Product & Design, I streamlined the college application process, reduced application requirements by 85% and cut loan decision time from 72 to under 24 hours.
I led Originate's design team of 20+ designers and design managers, creating innovative products and services for clients across finance, real estate, education, and e-commerce. Leveraging technologies like AI, machine learning, blockchain, and virtual reality, we delivered cutting-edge solutions.
Through workshops, 'Origin Sprints,' and collaborative product development, I helped cultivate a culture of innovation and design thinking both internally and with our partners.
While there I reworked our design and pitch process including workshops, design sprints, and product presentations with 40% gain in pitch success rate. I also restructured our team & process to reduce project turnaround time by 20%.
Expa is an innovation lab and VC firm where I advised portfolio companies on design, product strategy, and creative leadership.
As founding designer, my Getaround journey began by winning TechCrunch Disrupt in 2011 with our groundbreaking peer-to-peer carsharing platform and mobile app.
Over my seven-year tenure I built and led a creative team of brand and product designers, copywriters, and a media/photo managers. We launched four products across ten markets, and a marketplace with 1.6 million users & 50k cars listed.
As principle designer, I worked on checkout fraud features that reduced theft and damage by 80% as well as a peer-to-peer instant-rental checkout experience (before Uber or Airbnb) that pivoted the business to be instant-rental only.
In 2008 Friendster contracted me to lead the visual redesign of the social media platform to focus on Asian markets. Leading a team of designers, our designs went live and Friendster sold less than a year later to MOL Global, a South East Asia payment platform.
My initial in-house startup experience was at 3Jam in 2008, building the world's first reply-all SMS messaging platform for web, desktop, and mobile.
Other companies I've worked with
Words to design by
"...the role of the architect, or the designer, is that of a very good, thoughtful host, all of whose energy goes into trying to anticipate the needs of his guests—those who enter the building and use the objects in it. We decided that this was an essential ingredient in the design of a building or a useful object."
– Charles Eames
As a designer, I strive to embody the role of the host, someone who anticipates the needs of others with care and humility. This mindset leads to products that are not only intuitive and accessible, but that foster a sense of belonging for the people who use them.
"Design is not just what it looks like and feels like. Design is how it works."
– Steve Jobs
Too often, design is treated as surface polish. But its true power lies in shaping how things function, feel, and fit into people's lives. It's a powerful tool that allows people to make strategic decisions that can impact product, brand, and business outcomes. Like the scientific method, design is a process of exploration, iteration, and validation—one that turns ideas into usable, useful products.
"Design is the silent ambassador of your brand."
– Paul Rand
Every design decision tells a story: about the company, the product, and the people behind it. Users become part of that story, so it's our job as designers to craft experiences that are not only beautiful and functional, but also deeply aligned with the brand's values and voice.
"Measure twice, cut once."
– Wood worker's proverb
As a hobbyist woodworker, I've learned that careful planning prevents costly mistakes. The same is true in product design: rushing leads to rework. That's why I advocate for early testing, dogfooding, and data-driven insights to validate ideas before they're built.
Designed in Figma and built with Cursor, ChatGPT, & Figma Make in beautiful Oakland, CA