Alexander
Berkeley
Lambert

I build, mentor, and lead creative teams through design systems, process development, and inclusion.

I specialize in business aligned, human-centric product development from research to concept to actualization. ‍

I craft “big idea” advertising campaigns across digital, print, and event marketing.

I have a passion for solving complex problems in a startup-like environment while applying my expertise in design, product, and operations.

Sixup is a startup on a mission to support high achieving, low income students reach their college dreams through academic linked loans. As Head of Product & Design I established best practices and platforms across product, design, engineering, and operations.

I led Originate's design team helping build innovative products and services for a range of clients across finance, real estate, education, and e-commerce industries. Through workshops, origin sprints, and collaborative product development, I helped foster a culture of innovation and design thinking both internally and externally with our partners.

I advised a handful of Expa's portfolio companies
through design, product, and creative leadership guidance.

My Getaround career kicked off by winning TechCrunch Disrupt in 2011 with our revolutionary peer-to-peer carsharing platform. Over my seven year tenure we launched four products in ten markets to over 500,000 users. As design leader at Getaround I built and led the creative team of six brand and product designers, copy writer, and media manager.

In 2008 Friendster challenged me to lead a visual redesign of the site to focus on asian markets. They sold shortly after the redesign launched to an asian technology company, MOL Global.

My initial in-house startup experience was at 3Jam, creating the world's first reply-all SMS messaging platform with apps for web, desktop, and mobile.

More great companies I've worked with.

Some words to design by.

"Design is not just what it looks like and feels like. Design is how it works."
– Steve Jobs

"Measure twice, cut once."
– Wood worker’s proverb

"Design is the silent ambassador of your brand."
– Paul Rand

"...the role of the architect, or the designer, is that of a very good, thoughtful host, all of whose energy goes into trying to anticipate the needs of his guests—those who enter the building and use the objects in it. We decided that this was an essential ingredient in the design of a building or a useful object."
– Charles Eames